Amazon 2020 Holiday Hosting Guide

Working on the Amazon Ads team, we were tasked to come up with a multi-advertiser campaign we could pitch to brands for the Holidays. Enter the 2020 Holiday Hosting Guide—brought to you by Perrier and Cottonelle. With a global pandemic still looming in our minds, we opted to focus on more intimate messaging with the assumption that large get-togethers were going to be far and few between. Instead, we encouraged hosts to make the most of smaller gatherings and give their guests a welcoming experience—like making happy hour mocktails for all (can’t forget the little ones) or simply leveling up the guest bathroom with Cottonelle and spa products.