Benchmade Presents: HuntTheWeb.com

When Benchmade came to us for ideas on how to generate more brand awareness, we wanted to do something different. Enter HuntTheWeb.com; an immersive online hunting experience that challenged the wit, experience and hunting prowess of our customers. Because when hunting season ends, Hunt The Web begins.

 
 
 

10,072

REGISTERED PLAYERS

9,439

total hours spent on site

+18%YOY

BENCHMADE.COM TRANSACTIONS

+623%

social brand engagement

 
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Hunt the Web was incredible, BTW. Cole and Weber, Kendra and the Benchmade team crushed it. The participation, engagement and resulting conversations between participant (the ultimate) was world class. Something the industry has never seen and C&W dreamt it all up. Truly innovative, disruptive and unique.

-Matt Elliott, Director of Marketing at Benchmade