University of Minnesota OOH
When people think of the dentist, more often than not, they think of the experience as "expensive" and "sterile". We wanted to find a friendlier approach. We partnered with illustrators Craig & Karl to create a smile, in their iconic pop-style, to get the word out about the Dental Clinics at the University of Minnesota. As a take-away, we turned their business cards into foods that tend to get stuck in your teeth from time to time–broccoli and popcorn–and with the magic of magnets, we arranged them on our big, illustrated grin. When people walked by, it was hard not to smile.
